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How to do Digital Marketing for Jewellery Stores | Complete Guide

Digital Marketing for Jewellery Stores

Building the brand image, and keeping the customers’ satisfaction with the product as a priority is a big task for businesses. And, same goes for jewellery stores. Now, people usually search for their desired product online before buying it from online or offline stores. In case, your product attracts customers, then it’s a win-win situation. But the catch here is how you do it.

Apparently, the digital world has everything to offer but one needs correct knowledge of digital marketing and how, when, and where to apply it. So, here at the end of this article, you will be aware of how to do digital marketing for jewellery stores and how important advertising jewellery online in post-covid times is. As a result, this will be able to maximize the business revenue. 

Most of you are aware of a basic digital marketing strategy but deploying the right one at the right time is an ART! Here we will introduce you to all the best jewellery marketing ideas to make you the favorite jewellery brand of customers. First, let us know why digital marketing for jewellery stores is necessary. 

Why Digital Marketing for jewellery stores?

Marketing plays a significant role in attracting customers and building brand identity. But, the major shift has come from a hybrid of offline & online searching to everything online (97% of customers search online before buying). Clearly, it becomes a need for brands to make themselves more online-friendly. The more the audience will hear your brand name, the more they are likely to buy from you!

Digital marketing helps in knowing customers more closely as compared to traditional marketing. Moreover, there are so many social media platforms and the target audience can be easily found through your jewellery’s social media. Other than this there are multiple strategies to add to your jewellery stores. 

Further, the best jewellery digital marketing services are available in the market to give height to your business. Jewellery digital marketing campaigns also do great work to increase your sales and revenue. In short digital marketing for jewellery stores assist in-

  • Building and maintaining brand image
  • Attracting and keeping customers
  • Increasing website traffic
  • Choosing the right and potential audience
  • Winning the trust of customers

We hope till now you have learned how important it is and that it is a need of an hour to digitalize your brand. Doesn’t matter if it’s a small, big, artificial, gold, diamond, or handmade jewellery store. Now, without more ado, let’s begin with the top 9 digital marketing strategies for jewellery brands. 

1. Great Website, Great Results 

The foremost digital marketing strategy for jewellery brands is owning a good website. Without any doubt to accelerate your growth market, you need an attractive, active, full-responsive website with valuable content. Let’s see what fundamental thing your website should have:

  • Attention-seeking website
  • Up-to-date or active website
  • Easy to navigate
  • Informative, real, and value-rich content 
  • Visual content for a better understanding of your landing pages.

Digital marketing for jewellery stores

Websites should have high-quality content, which we call content marketing. It plays an important role in brand image, will talk about it later. Moving to the point, the website must contain your best collection to compel your customers that you are the one who has the unique and quality products collection!

2. Don’t forget the Website King- SEO

Jewellery stores digital marketing

We bet you have heard this name before ‘SEO’ or Search Engine Optimization. Basically, it is an organic way to get more visitors or traffic by improving your web page ranking on search engine results. And, to rank on Google’s first page you have to take the first strategy seriously and use the right and relevant keywords in your content. 

Once you optimize the website according to SEO, your brand visibility will increase drastically. We are sure from now your priority should be optimizing your website as per SEO. After all, without it, creating a website is pointless. If you want to take advice or service in Jewellery SEO, you make contact here for Jewellery SEO.

3. No Compromise in Quality of Content 

Imagine, a Digital Marketer teaching you Political Science. Will it be relevant to you? Will you visit our website again if we start uploading the history content on our website? Obviously No! Similarly, content should be engaging but it must be relevant, it must deliver value.

Digital marketing for jewellery stores

Our main goal is to make you and your brand digitally fit. In case we do something out of the syllabus, the website will be called ‘useless’. To keep the brand image higher, the content also should be higher. All information about your product must be visible explicitly on your website. Advertising jewellery with great content marketing will make you stand out from other brands. From now onwards, creating value-rich content must be on your list of jewellery digital marketing campaigns.

4. Be Active on Social Media

Facebook, Instagram, Twitter, Snapchat, and other social media platforms have multiple users. It’s not possible that you don’t find your target audience there. You just don’t need to be on social media but regular interaction is required. You should know what digital marketing strategy is working for you or not.

Social media strategy for jewellery stores

Further, you will be amazed that India has the largest number of Instagram users around the globe. Still, do you think your online jewellery store does not have potential? Knowing the target audience, and creating engaging posts should be part of your jewellery social media campaigns. Some platforms like Instagram have separate e-commerce facilities. Small brands or brands who are new to social media can check on other jewellery stores’ profiles. And, the other thing is to talk to the best digital marketer to direct you for implementing social media strategy for your jewellery brand. 

5. Influencer Marketing 

To win the trust of your customers, influencer marketing is best. Remember, how many people of advice or some advertisement influenced you before taking any jewellery digital marketing services? Likewise, celebrities or active personalities influence their followers to trust and buy the product or service. This is the role of an influencer. Take the example of Tanishq , it knows with whom and when to work with influencers. 

Digital marketing for jewellery stores

Moreover, when customers’ favorite influencer wears any brand of jewellery, there is a great chance of sales. For this, you must follow the right strategy such as choosing the influencer who has the same audience as you and more

6. Claim Your Business on GMB

To increase your visibility and to ease visitors to contact and reach you, it’s necessary to claim your business on Google My Business (GMB). Here, every small to big listed themselves to drive traffic. But it’s important to keep it up to date. 

Jewellery marketing ideas

If you haven’t updated your shifted location in the case of an offline store, this will create a bad impression about your brand. So, listing into GMB is one of the best digital marketing for jewellery stores for grabbing the trust of customers. 

7. Digital Advertising 

Advertising jewellery digitally is the most preferred way for businesses. You just have to choose the right platform to advertise according to your-

  • Budget
  • Advertising goals
  • Who is your target audience?

Digital marketing for jewellery stores

Through digital advertising, you can reach the target audience. Today many platforms such as Facebook, Instagram, Twitter, and Google offer to advertise your products to a filtered audience. Therefore, it is proven as the best marketing idea for the jewellery business to drive sales. 

8. Pay Per Click Advertising

Pay Per Click advertising or PPC advertising is also a perfect strategy for digital marketing for jewellery stores. It assists in targeting only specific audiences to display ads. Moreover, you can decide where, when, and who you want to target. 

Digital marketing for jewellery stores

By paying for the number of clicks on your ads by users, you can collect data. And then you can analyze the growth of the jewellery digital marketing campaigns you run. Therefore, these marketing ideas for the jewellery business top the list of suggestions by the provider of jewellery digital marketing services.

9. Don’t Skip Email Marketing 

Email marketing may sound quite old but it’s really effective. This digital marketing for jewellery stores helps in keeping in touch with visitors and buyers. As a result, it strengthens the sellers and buyers relationship. And who doesn’t want to have a trustworthy relationship with their customers? So, don’t forget to keep email marketing in the list of strategies for digital marketing for jewellery stores. Brands can even contact jewellery digital marketing services for reducing their burden. 

Digital marketing for jewellery stores

Wrapping up all these top 9 strategies of how you can do digital marketing for jewellery stores. These are the must-haves in the jewellery store marketing ideas through digital marketing. After you track the result of these strategies or campaigns, you will like to invest in them more. Bet?

Searching for jewellery digital marketing services?

Jewellery digital marketing services are quite less expensive than investing in those traditional jewellery marketing ideas. You will find many service providers and one is Digital Chaabi which will work according to the client’s brand needs. We have specialization in creating SEO- friendly websites, PPC advertisements, content promotion, monitoring data, and help in targeting the audience. We offer 360-degree digital marketing services located in Hisar, India. So, it will be a great consideration to choose us to assist you in digital marketing for jewellery stores. 

Frequently Asked Questions for How to do Digital Marketing for Digital Stores


1 How to do digital marketing for jewellery stores?

  • Own a good website
  • Work on SEO
  • Upload quality and value-rich content
  • Claim in Google My Business
  • Create social media accounts
  • Shift to influencer marketing

2. What are jewellery promotion ideas?

  • Build a great website
  • Make it SEO friendly
  • Create engaging and valuable content
  • Upload your jewellery collection regularly
  • Promote on social media platforms

3. How to sell jewellery to customers?

Know your brand and target audience and then promote your products on the website. Also, choose the right social media platform to promote your best and most unique collection. 

4. Which platform is best for selling jewellery?

You can choose any e-commerce website like eBay, Shopify, and such. Instagram and Facebook too, have separate e-commerce facilities for businesses. 

5. How do I promote my Jewellery brand on social media? 

You need to find the right platform for it like Instagram, Facebook, Youtube, and Pinterest. Then deploy the social media strategy for the jewellery brand to drive to your website. As a result, you can increase your sales. 

6. Which digital marketing agency is best?

Digital Chaabi is best at providing all kinds of services for your business. They have specialization in website development, SEO, PPC, Social Media Marketing, and such. If any brand is looking for digital marketing services to heighten its brand can contact. 

7. How do I market my jewellery store?

  • Build a great website
  • Make it SEO friendly
  • Create attention-seeking and valuable content
  • Incorporate jewellery collection regularly
  • Claim on GMB
  • Promote on social media platforms


Client Speak

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Manager - Marketing & PR | Sanjeev Singh