As a small business owner, you are constantly looking for new ways to get your company’s brands on the radar of potential customers. Interacting with customers on social media is an important marketing strategy for small businesses. This is a highly effective way to build a brand that people trust while getting more bang for your buck. Marketing through social media is easy for small business owners as long as you actively post on social media pages. 97% of the consumers read online reviews to judge services from small business.