Have you noticed how an artist, before creating a painting, first goes through a number of steps to ensure a perfect start to the process? He sorts the appropriate material, the kind of paper / canvas he needs, the material needed, which colours, etc. Even small details like what pencil to use, its softness and darkness, thickness of the paper, material of the paper, everything is sorted before the actual procedure begins. For a painting so perfect, it comes to life.
Digital Marketing is just like this, an art. An art for the SEO handling the project. He undergoes a massive amount of research to ensure what is best for your business. Every detail to the notch.
The role of SEO expert is thus well defined, constant and requires an extreme bandwidth of technical knowledge and training. He is solely responsible for the understanding of the client’s business and goals and researching and developing a strategic marketing idea that works in its direction.
The SEO expert is knowledgeable of the various research methods available, the trends of the market, the best reach social platforms, the market presence on various media, the most suited techniques to follow, so on and so forth. He has thoroughly monitored it all as his ground work to ensure best delivery of results to you.
He works on the best domain name, titles, keywords, designs, links, etc that increase the incoming network traffic and keep it going to. Making constant changes as per changing market dynamics to ensure this traffic increases with time is his responsibility. And a major one.
Use of effective search engine keywords, trying to ensure a position on the first web page of the most popular and effective search engines sites, creating web and mobile friendly website and apps to improve the click rates and increase ranking, are all a part of SEO Consultant duties.
And this is not all, he also needs to be in constant mode of feedback analysis for his work done. How the web pages are fairing with the customer base, what new social media is available for expansion, how soon the web pages need to be updated with new content, what the customers are responding are all areas he needs to be promptly analysing. His job horizon includes ensuring constant support even after the web pages are up and running for an appropriate and timely upgrade.
The use of correct marketing channels as per the business requirement and thereby increasing brand awareness is what the SEO Expert aims at. Creating the catchy content, interesting and attractive ad campaigns, promotion plans are all part and parcel of this post.
Along with these, his technical knowledge needs to be of high quality. Understanding and avoiding technical glitches, data errors, solving web security and data protection issues is extremely important. The SEO Expert looks into all these issues while curating the perfect powerful plan for your business.
So, if you thought being the SEO Agency was easy, you need to think again. It is a high quality job with never ending roles included. In depth research knowledge, analyzing the web traffic and client customer base, the response of not just the market but that of competitors, maximizing the search exposure, creative powerful ranking methodologies and reviewing his work on a weekly /monthly basis are just to name a few.
The amount of work he needs to indulge in for you, we feel, the SEO Expert needs two qualities to top this all. Patience and Vision. Both are unbeatable when it comes to the Mr. SEO Expert getting determined to your job.