ROAS isn’t a vanity metric. It’s the number that tells you whether your marketing is a cost or an investment. And for most healthcare D2C brands, it’s somewhere in between — not terrible enough to stop, not good enough to confidently scale. That’s the uncomfortable middle ground where a lot of health brands live. Spending ₹5L a month on ads, seeing ₹12–15L in attributed revenue, and wondering why the bank account doesn’t reflect it. A performance marketing agency for D2C healthcare