Healthcare advertising on Google and Meta comes with its own set of rules, restrictions, and nuances. Platform policies around health products are strict, and getting them wrong can mean disapproved ads, suspended accounts, and wasted budget.
At Digital Chaabi, we are a specialist healthcare paid advertising agency in India. We manage Google and Meta campaigns for D2C health and wellness brands , with full knowledge of platform policies, healthcare compliance requirements, and the specific creative approaches that work in this category.
If you have tried running Meta ads for your supplement brand and ended up with high spend and low returns , you are not alone. Most supplement brands fail on Meta because they treat it like a generic e-commerce play. We treat it like the specialized health marketing challenge it actually is.
Working with a generic paid media agency on your healthcare brand is a costly mistake. They will run your ads the same way they would run ads for a fashion brand or a food delivery app. And they will learn , at your expense , why that does not work.
Healthcare buyers behave differently. They research more, they need more trust signals, and they are sensitive to how health claims are communicated. And Google and Meta have specific guidelines about what can and cannot be said in health product advertising.
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We develop ad creatives that are both compelling and compliant with Google and Meta’s health advertising policies. Our team knows exactly how to communicate the benefits of your health product without triggering policy violations , keeping your accounts safe and your ads running.
We use detailed audience research to identify and target the people most likely to buy your health product. On Meta, we use interest, behaviour, and lookalike audiences. On Google, we target high-intent search queries that signal purchase readiness.
We run creative and audience tests continuously , identifying what works and scaling it while cutting what does not. This iterative approach consistently improves campaign efficiency over time.
We capture high-intent health product searches on Google , targeting buyers who are actively looking for products like yours and ready to purchase.
We optimize your product feed and run Google Shopping campaigns that put your health products in front of buyers at the moment of purchase intent.
We design and manage compliant Meta campaigns , from prospecting new audiences to retargeting warm visitors , driving conversions at your target CAC.
We create ad copy, static images, and video scripts specifically designed for health product advertising , compelling, trust-building, and fully compliant.
We bring back visitors who showed interest but did not convert , using dynamic ads and sequenced messaging to close sales that would otherwise be lost.
We report on all key metrics , ROAS, CAC, CTR, conversion rate , every week, with clear commentary on what we are doing to improve results.
We implement a structured A/B testing process across creatives, copy, audiences, and landing pages to continuously improve Facebook ad performance.
We scale your ad budgets strategically and systematically, expanding what is proven to work while protecting your cost per acquisition and ROAS.
You receive clear monthly performance reports that show exactly what your Facebook ads are delivering and the specific actions we are taking to improve results.
We help brands grow faster and smarter.
We start by auditing your existing Google and Meta ad accounts , identifying policy risks, creative issues, targeting inefficiencies, and structural problems. For new accounts, we set up the right foundations from day one to keep your ads running without interruption.
We develop healthcare-compliant ad creative, build structured campaign architectures across both platforms, and launch coordinated campaigns , with each platform playing its assigned role in your customer acquisition funnel.
We monitor your accounts daily, optimize weekly, and scale what is performing. Our account managers proactively manage policy risks, refresh creative before fatigue sets in, and continuously improve your ROAS and CAC across both platforms.
