For D2C Founders Doing ₹50L–₹10Cr ARR

Your revenue is growing.Your profit isn't.

We're the D2C growth partner Ankush Mehta wished he had — built by operators who scaled their own brands to 1,000+ orders a day.

Trusted by 200+ founders · Limited slots · Selective onboarding · Operators, not agencies

Brand Revenue Influenced
0 Cr+
Orders Per Day at Peak
0 +
Brands Served
0 +

Most D2C founders don't have a marketing problem.

They have a systems problem wearing a marketing costume.

RTO is eating your margin

Returns silently consume 20–30% of your revenue. Your courier blames the customer. Your team blames the courier. No one fixes the system.

Your ROAS looks fine, your bank doesn't

Ad reports show 4x ROAS. Your P&L shows shrinking profit. Vanity metrics are hiding where the money actually goes.

Every agency starts strong, then plateaus

Month 1–3 looks great. By Month 6, the same dashboards, the same campaigns, the same plateau. You're paying for execution, not thinking.

We don't run ads. We run your marketing P&L.

Digital Chaabi was built because Ankush Mehta hired six agencies for his own D2C brands — and every single one failed him. Not because they were lazy. Because they had never operated a D2C brand. So he became the operator he couldn't hire.

"We measure every campaign against one question: does this move net profit? Revenue, ROAS, and impressions are never the headline."

The Profit Growth Partnership

One offer. Three tiers. Built for the way real D2C brands actually scale.

Starter Partnership

₹1,00,000 / month

For D2C brands at ₹50L–2Cr ARR. Single-channel or early multi-channel stage.

  • Profit-first ad strategy
  • Weekly transparent reporting
  • Backend systems audit (first 30 days)
  • Operator-grade attention
Learn More →

Full-Stack Partnership

₹4–5,00,000 / month

For brands at ₹7Cr+ ARR. Complex operations, multiple SKUs, omnichannel.

  • Everything in Growth
  • Omnichannel architecture
  • Dedicated operator team
  • Quarterly strategic planning
Learn More →

Not sure which tier?

We've operated.Most agencies have only marketed.

MOST AGENCIES
Optimize for ROAS
Show you ad dashboards
Blame your product when ads fail
Account managers who never ran a brand
Lock you in for 12 months
DIGITAL CHAABI
Optimize for net profit
Show you P&L impact
Audit your backend first
Operators who scaled to 1,000 orders/day
Earn your renewal every quarter
Founder

Ankush Mehta

Founder, Digital Chaabi
D2C • Business Lead
120+ person team built
1,000+ clients/day

THE OPERATOR BEHIND DIGITAL CHAABI

"I didn't become an entrepreneur at a conference. I entered business in Class 8."

CLASS 8, 1999

While others focused on school, I sat in my father's real estate office — watching clients negotiate, watching pressure build, watching responsibility sit heavy on a man's shoulders.

2012 — THE CRASH

The real estate market crashed. Commissions delayed for months. Cash flow tight. My father's health declining. Hospital admissions becoming frequent.

2022–23 — NATURE MANIA & WAYVEDA

We scaled to 120 people. 1,000+ orders a day. Organic marketing, then paid. But margins were disappearing silently — RTO, logistics leakage, reporting gaps.

THE TURNING POINT

I hired six agencies for my own brands. Every single one failed — not because they were lazy, but because they had never operated a D2C brand.

TODAY

I operate from clarity, not urgency. Being slow is more fast. When I stepped out of daily operations, I saw growth clearly.

“Every mistake D2C founders make — I made first. And then rebuilt.”

— Ankush Mehta, Founder

Trusted by 200+ founders

From discovery to first profit win in 60 days

01

Discovery Call (Day 0)

A 30-minute diagnostic — not a pitch. We map your funnel, margins, RTO, and team before suggesting anything.

02

Brand Bible + Systems Audit (Day 1–30)

We document your brand operating system and audit the backend leaks before touching a single ad.

03

Campaign Architecture + First Win (Day 30–60)

Profit-first campaigns go live. First milestone hit. Weekly transparent reporting begins.

Free · No Strings

Not ready to talk yet? Find the leaks first.

Download the RTO Audit Checklist — the same 12-point internal diagnostic Digital Chaabi runs on every new client.

Stop losing profit to bad marketing systems.

A 30-minute call. No pitch. Just a diagnosis of where your D2C brand is actually leaking money.

Available slots: Mon–Sat, 9am–6pm IST · No obligation

Book a Discovery Call

30 minutes. No pitch. Just a diagnosis of where your D2C brand is leaking profit.

We respond within 1 business day. Mon–Sat, 9am–6pm IST.

Get the RTO Audit Checklist

The 12-point internal diagnostic we run on every new client.