“Bottoms up is the way to go” 

We live in a world where the choices we make about what to do and where to go are largely shifting to the digital world, even when it comes to deciding on which bar to hit up for happy hours. In the 21st century, customers don’t expect to find out about nightlife promotions from fliers or ads in the paper.

Social Media is increasingly argument traditional way of promoting such events and venues, because more and more aspects of our lives occur online.