Owning a website and having a presence on social media doesn’t mean you can ace digital marketing for jewellery business. You need to pay attention to the most important tactic of the digital world, which is SEO. If SEO for jewellery websites is done correctly, then no one can stop you to promote and generating leads for your business.
SEO, an acronym for Search Engine Optimization, is nothing but a part of digital marketing that helps in generating traffic on websites by making them search-engine friendly. SEO helps in ranking the website on top of search engines, mainly Google. So, it’s clear that if you rank on the first page of Google, it is most likely that your website will be clicked on by most people. Consequently, you earn more visibility and get potential customers.
We understand that it is not easy to continue putting time and effort into tuning the SEO for jewellery websites. Also, it is not that you will use top jewellery keywords and you will be on top. No! Google keeps on updating and now businesses need to focus on other things as well like content, loading speed, mobile-friendliness and more. So, it can be a hectic task!
However, it surely gives long-lasting results than social media marketing for jewellery business or PPC promotion for jewellery websites provide. Keep on investing in a good digital marketing strategy and make yourself rank top of Google. After all, we are with you, here Digital Chaabi put together a list of how to do SEO for jewellery business!
1. Create a Good Website
As we have stated above, to rank higher it is important to have a website which provides the best user experience. Google doesn’t allow websites to be on top just because they have more keywords, it focuses on websites too. So, create a website that is decent looking, valuable and informative to make the visitors stay for a long time. Make the website attractive and potential enough to rank higher by:
- Checking the loading speed of websites
- Make it mobile friendly
- Add filters and organise categories
- Update the contact information regularly
The website doesn’t only increase visibility but also helps in building a strong reputation. The colour, fonts, and design templates should be on point, it should not look boring. For example, you have seen many e-commerce websites that look quite vibrant and all filters and categories are well managed. Also, you can hire Digital Chaabi to get a great and user-friendly website for the jewellery business.
2. Do Extensive Keyword Research
The next most important SEO for jewellery websites strategy is researching the best keywords. You can’t just put any keyword on your website, it should be relevant and have the potential to grab an audience. As you are in the jewellery business, analyse what are the most searched jewellery keywords.
Use keywords which reflect your business well and attract new leads for you. For example, if you make handmade jewellery, then search keywords for handmade jewellery like ‘handmade jewellery’, ‘handmade jewellery business’ or such.
Further specific keywords are more likely to target the exact audience you are looking for. There is a bare minimum possibility that you can make customers through short-tail keywords. You can use google keyword planner or other websites that help in providing keyword phrases.
3. Local SEO
This SEO for jewellery websites is for businesses which own physical stores. With local SEO you will improve visibility and the number of offline visitors. First, you can claim on Google My Business to get exposure and to let people know you. This way you earn credibility and become a trustworthy brand.
Being in the listing makes it eligible to compete and stand out from other brands nearby. Find top jewellery keywords for local SEO and optimise your website and content. For instance, if you have a silver jewellery business, use keywords like ‘silver jewellery shop near me’ or add the city name.
4. Blogs
Blogs are a great way to pull traffic to websites and add value to customers’ lives. Research on what are the most searched phrases by users and then make content out of them. It’s a wonderful strategy for doing SEO for jewellery websites. Blogs you can create on topics like:
- Trendy jewellery
- How does jewellery enhance the look?
- How to choose the perfect jewellery?
- How to keep silver jewellery safe?
- From where to buy gold jewellery?
You can check on many jewellery websites to see what kind of content is liked by users. Incorporate researched keywords into the content to strengthen the SEO for the jewellery business. Blog posts regularly to boost visibility and at the same time you can promote your brands and products.
5. Meta Description
A meta description is a short description that shows up in a Google search just below the heading. Editing it really helps in doing better in the SEO for jewellery websites. Well, the brand always tries to write a meta description that compels users to click on the link. However, it must have the main keyword included. At the same time, keywords should be used according to their relevance.
Google creates its own description but it also allows you to edit it. So, it’s better to edit the keyword according to your article. You can add a description of the product to attract the audience. Or other potential details so that Google put that in search results.
6. SEO optimised Images
Using high-quality images is beneficial but not enough, it should be optimised for SEO. For this, you can add a keyword in the image ‘file name’ and also the ‘Alt tags’. Alt tags which usually seen in the coding of a website but it’s important for making the site visible on Google.
You need to write the descriptive Alt tag to better your SEO for jewellery business. Moreover, this also helps sight-impaired users to know about the image. For example ‘jewellery’ will not help the users to understand the website. But ‘thin anklet silver jewellery’ will better describe the product.
7. Have Reviews
The last but not least strategy to boost your SEO for jewellery websites is having reviews. It provides a great user experience as they help visitors to know about the business and affect their decision-making. The reviews will show up in the searches and Google listing through Google Reviews.
Allowing the users to review on-site make the business grow. You can collect reviews from Google on-site or additions/plug-ins.
Conclusion
To get quality traffic and customers for your business, there is a great need to have strong SEO for jewellery websites. PPC promotion for jewellery websites may drive results early but SEO can’t be replaced by it. Further, social media marketing for jewellery business also helps in improving SEO. As Pinterest and YouTube look for keywords for showing results.
Contact Us
If you face a struggle in doing SEO for jewellery websites, you can look for a digital marketing agency that has expertise in it. Digital Chaabi is an experienced team who can bring growth to the campaign. Our SEO plan will generate leads and flourish the business.
Frequently Asked Questions on SEO for jewellery websites
1. How do I create an SEO strategy for my website?
- Build an attractive and potential website
- Give the best user experience by writing great content
- Research keywords
- Don’t keyword stuff
- Add relevant links
- Add file name and Alt tags on an image
2. What are the 3 most common mistakes that SEO marketers make?
- Not updating the information on the website
- Not focusing on page loading speed
- Having bad reviews on Google
- Not adding relevant keywords
3. What is the biggest challenge in SEO?
- Changing of Google algorithm frequently
- Artificial Intelligence
- Slow speed of page
- Not optimising the website for mobile
4. How long does it take for SEO to work?
SEO is not like running PPC campaigns. It surely doesn’t provide results fast but for the long term, it is best. Approximately it can take 6 to 12 months to rank higher on search engines.
5. What is the best technique in SEO?
- Write blogs and add keywords to them.
- Add meta description
- Focus on Local SEO
- Optimise images with the keyword
