Due to the effect of pandemics in recent years, marketers have identified the usefulness of D2C marketing. This business model gives brands time to invest more time and resources in digital marketing and to build customer relationships directly without any intervention. This outlet helps to form a powerful D2C influencer strategy that leverages brands’ close relationships with influential customers. Let us closely look upon data-driven influencer marketing for D2C brands and how you can find the best influencer marketing agency Hisar.
What is Direct to Consumer or D2C E-commerce?
D2C e-commerce refers to a condition when a brand manufactures, markets, and distributes its products, no ‘middlemen’ are required.
According to the current data, Direct-to-consumer e-commerce (D2C) sales grew by 45.5 percent, costing $111.54 billion in 2020. Moreover, the D2C sales model is set to continue into 2023 when e-commerce sales can have an estimated market of $174.98 billion.
It works on the RACE framework, in which data-driven strategy works on-
REACH–
the demographics and behavioral patterns of the target audience.
ACT-
keeping influencers as a spokesperson, a D2C business can talk to the customer.
CONVERT-
driving the customer journey and placing appropriate brand messaging.
ENGAGE-
data-driven retention and loyalty campaigns to achieve higher ROI.
What is data driven influencer marketing for D2C brands?
Data driven influencer marketing for D2C brands is so popular nowadays. Influencers have the power to make a brand familiar. This makes the brand look more authentic and creates trust with the customers.
Key takeaways-
• Data driven influencer marketing for D2C brands is cost-effective with higher engagement
• Aims rapid customer growth
• D2C E-commerce works more with smaller budgets, (with micro-influencers less than 50,ooo followers), contacting an influencer marketing agency for small business is a must.
If you own a budding brand and searching for an influencer marketing agency for small business, contact digitalchaabi.
Digitalchaabi is the best influencer marketing agency Haryana that offers
-
Perfectly optimized marketing plan
-
Exclusively customized for you
-
Right kind of Influencers for your target audience
-
Buiding marketing connections
-
Influencer Marketing at a very affordable price.
Simply, choose Digitalchaabi as your influencer marketing agency for small businesses and win the race!
8 benefits of Data Driven Influencer Marketing for D2C brands
• Instantly connects with Youth Audience
A huge chunk of social media platforms consists of GenZ and Millennials and for that reason Social Media Marketing has become a must for a company. The influencers are already in contact with them as they directly create and engage content accordingly. The content can assist immediate reach and cut through as the followers are loyal to the influencer, and their opinion matters. The data driven influencer marketing for D2C brand can gain long-term trustful partners and customers.
• Felicitates Brand Awareness
At any stage of an ongoing business, brand awareness is very necessary. However, in the early years, it becomes a very crucial part of the business. For people, influencers are trusted sources whom they rely on the decision of choosing brands. That’s why data driven influencer marketing for D2C brands works on various campaigns.
• Personalize Customer Experience
The entire digital journey asks businesses to comprehend the emotions and sentiments that drive purchasers to take action, and respond to them.
- 59% of customers agreed to shop from personalized e-stores
- 56% stated that they are more likely to return to a website that gives personalized product recommendations.
Hence, Data driven influencer marketing for D2C brands caters audience to connect at an emotional level to increase sales.
• Higher ROI in Data Driven Influencer Marketing
It is proved that 4 times more ROI for influencer marketing is produced than any other digital marketing tactics. Data driven influencer marketing for D2C brands-
- Minimal advertising budget,
- and zero reputation to begin with
ROI for influencer marketing claims to be much higher, and if you have a small business or business at the initial stage, this method can increase sales explicitly.
• Builds Customer’s Trust
The followers on different social media platforms not only like the content of their favorite influencer but also highly trust them. Therefore, when an influencer uses a product and gives his reviews, people are quick to respond and buy. Also, influencer marketing for brands does not feel like a clichéd marketing move. Instead, people tend to engage heavily with influencer content, because the influencer is often someone just like them, creating a trust factor.
• Plays key role for Purchase Decision
Consumers frequently look to influencers for advice on what products and services they need to buy. A study found that over 85 percent of GenZ use social media to get knowledge about new products. So, data driven influencer marketing for D2C brands will help you to fulfill your high sales objective.
• Cut through creepy advertising tactics
Typical digital marketing pop-up ads could be annoying, which is why most internet users can block ads or request that they not be shown particular ads.
However, in the case of Influencer marketing for brands
- People are curious to know about a product
- High chance of purchasing a product if the influencers love it
- Can also hamper organic search growth
You should segregate the influencers that reflect your brand style and cater to your niche, before doing data driven influencer marketing for D2C brands.
• Time Saving
Influencer marketing for brands can save precious time for your other important resources. It can help you focus on other activities whilst influencers do their job of marketing your brand by creating the content for your choice and persuading people to buy it.
Want to ace the data driven influencer marketing for D2C brands? Get help from the best influencer marketing agency Hisar!
To get assistance with launching a successful, influencer marketing campaign, firstly learn about Influencer marketing from the best influencer marketing agency Hisar
Check out our Complete Guide for Data driven influencer marketing for D2C brands at Digitalchaabi.
Why Digitalchaabi is the best influencer marketing agency Hisar?
It is the perfect influencer marketing agency Hisar because-
- Attention to detail and personalized solutions
- More than 10 years of experience
- Best pricing
- Effective Brand Reputation by influencer marketing for brands
Conclusion
By selling directly to the target audience, brands will also have a deeper knowledge of their wants and needs. Also, useful insights can be analyzed while devising the next product strategy. We hope you enjoyed reading the article and are now thorough with data driven influencer marketing for D2C brands.
Frequently Asked Questions (FAQs on Data Driven Influencer Marketing for D2C Brands) –
• What is data driven marketing?
It is a kind of digital marketing that majorly depends upon the statistics collected by various sources (influencer, trends, etc), and plays a key role to decide the next move.
• What are tools for influencer marketing?
To do efficient influencer marketing, one needs to know the brand’s niche and find your best influencers. By searching keywords related to your brand on tools for influencer marketing, you can get a database of Influencer profiles.
Given below are some of the best tools for influencer marketing-
- Upfluence
- Aspire
- Post for Rent
- Dovetale
- Social Crawlytics.
• How to take benefits from influencer marketing?
A brand can-
- Gain Social media shares and earned media
- Increase followers count
- Maximize organic search
- Generate sales and drive sales
- Build an instant connection with customers
• Who can help in influencer marketing?
Influencer marketing agency Haryana can greatly help you by-
- Giving expert guidance
- Time-efficient work
- Maintaining brand stability
- Measure data to formulate campaigns
