The younger generation like Millennials and Gen-Zens have different expectations and different ways to interact with brands. Accordingly, the brands need to deploy some changes in their marketing strategies. After all, the business’s priorities should be anticipating customers’ needs and compelling them to be lifelong loyal customers.
The social media culture and high involvement of technologies in the super-tech life of kids and young teens are referred to as the exponential age. Consequently, brands need marketing to youth in the digital age. But, before starting with make brand more attractive to young audience, let’s take a quick look what are three things that the young generation demands:
- Active and transparent brand.
- Engagement and interaction with brands.
- Attractive visuals and brands that provide value and diversity.
So, if you are struggling to make brand more attractive to young audience or how to develop a teenage target market. Then, Digital Chaabi maintains this article to guide you with some youth marketing strategies. Now, let’s get started!
1. Re-Consider your Brand Personality
If your brand personality is not resonating with Millenials or Gen-Zens, then you need to reconsider and work on your brand personality. After all, there is a huge difference between old customers and today’s digital generation’s response towards brands.
The young generation tends to have an emotional attachment to the brands. In simpler words, the brand that communicates with its customers is highly appreciated. In addition, the brands that focus on the quality of brands products and services as well on brand personality works as a cherry on the top of the cake.
2. Quality and Attractive Visuals
To make brand more attractive to young audience, the second thing to focus on is brand visuals. Digitally savvy kids have grown up with quality media and video games that are complex and difficult to understand for old marketers but that’s what you need to understand and fill the gap with these strategies.
And, if your brand still has boring visuals then the chances of attracting the millennials are equal to zero. So, adapt some Gen-Z marketing skills that include a strong brand image. For this, you can redesign the brand logo, representative fonts, know the importance of colors in advertising, use images/videos, and so on…
Further, you can consider taking the help of tools in making a powerful brand visual. And, you can hire a web design agency for web development/designing, or graphic designing services.
3. Jump onto their Hang Out Place
Is it even possible that the young generation is not on at least one of the social media platforms? Of course not! So, make your online presence on as many as possible social media platforms according to your audience. It’s all about knowing your target audience. It can be Instagram, Facebook, Snapchat, Pinterest, and others.
Additionally, there are several ways to reach the younger generation through social media platforms. Here are some Instagram strategies to make brand more attractive to young audience are:
- Keeping up with social media’s latest trends.
- Use of related and targeted hashtags.
- Unique and consistent post.
- Allowing customers to engage.
- Use of social media paid advertising to reach the target audience.
It is noteworthy that to reach the audience, don’t forget to provide value with your content and blogs. Your brand should be communicating, transparent, and reflect honesty. For example, Starbucks remains on top for its activeness on social media. And, in communicating and being responsive to customers also.
4. Collaborate with Influencers
“Oh that’s so cool, I want to buy that!” No wonder that’s how people react when they see their favorite influencer on social media promoting something. And, when it comes to the younger generation- they are so into social media and influencers. Moreover, more than 50% of tech-savvy kids believe in recommendations by influencers.
So, if you want to make brand more attractive to young audience and compel the customers to buy them. Consider collaborating or hiring the right digital creator. After all, Gen-Z marketing is not that tough! To know more about how you can make the most out of influencer marketing check this blog and get started with it.
5. Consider Sponsorship in Youth Marketing Strategies
Consider sponsorship to create brand awareness and also to involve youth. Defining sponsorship- Business between two parties that provide benefits in terms of resources and lead generation. And, here your main goal is to make brand more attractive to young audience. So get involved in organizing youth programs or events.
When people in their teenage years get attached to brand image, it gets locked for a lifetime. And that’s how you increase brand credibility and the positive approach of people towards you. However, your goal and whom you want to target will decide what type of sponsorship you should opt for. Here is an example of Xenith sponsorships for youth football.
6. Run Inspiring Youth Campaigns
Next youth marketing strategies include running successful youth campaigns. The campaign needs to inspiring, full of values, and innovative. As you all know, to make brand more attractive to young audience, creativity and innovation is the key.
The successful youth campaigns are only those that keep the younger demographics in mind. And, may you know today’s generation value the brands that reflect the true societal problem. In short, the brand that works as a problem solver is appreciated by them.
For instance, Google to grab the attention of Gen-Z while advertising Pixel 2 through promoting the National Suicide Prevention Lifeline. That shows the importance of mental health, which is the issue that teens most care about.
Bottom Line
Remember, ‘Customers are before Brand‘. And, when it comes to Gen-Z marketing or to make brand more attractive to young audience you need to be more conscious about your overall aspects of the brand. That’s how you’re going to build lifelong customers. Lastly, marketing to youth in the digital age will help you to be their favourite and nostalgic brand. Consequently, you will end up creating brand loyalty!
Frequently Asked Questions on How to Make Brand More Attractive to Young Audience
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Why is the Young Audience important?
The young audience is the future of society, of your brand, of this world. They are the people who can lead further progression and can incorporate changes. They are the potential buyers and the next brand loyalty. Most importantly, businesses are for customers, and when customers’ needs are not considered and valued, then how your brand will reach new heights? So no doubt why the young generation is important.
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How do I attract my teen audience?
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- Be transparent and honest about your brand.
- Focus on brand personality.
- Maintain attractive brand identity. For example logos, fonts, color, etc.
- Move on to the Gen-Z place that is Social media.
- Be active and consistent and let customers engage with you.
- Focus on small to big influencers instead of celebrities.
- Run successful youth campaigns.
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How do you make a generation Z brand?
Be creative and innovative in brand visuals. Gen Z generations are tech-savvy and smart enough to know your brand truth and admire transparency. So, be honest and also run advertisement campaigns that are focused on younger generations’ issues. Also, be humorous, allow users to engage and respond as soon as possible.
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What is the Generation Z brand?
A brand that reflects the Gen Z shoppers’ needs and focuses to make the brand more attractive to young audience is known as the Generation Z or Gen-Z brand. In other words, brands that market while keeping the young people demographic in the target.
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How do you attract Gen Z on Instagram?
Instagram being the most popular social media platform among the younger generations can be effectively used to attract Gen Z. Here are the tips:
- Keep the content-oriented to the younger demographic.
- To make brand more attractive to young audience, build content that is realistic and engaging.
- Collaborate with influencers that fit in your brand identity.
- Active on Instagram and keep sharing content on stories. Also, hoop on trending reels.
- Use relevant and targeted hashtags for your brand.
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How to find a 360-degree solution to capture a young audience?
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- The young audience being digitally tech-savvy needs everything on mobile. So consider mobile apps for marketing.
- Content marketing should be targeted at a young audience.
- Authenticity is the key to earning the trust of customers.
- Know what they are looking for in brands. Such as attractive and quality visuals, engaging content, and more.
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Which online platforms are best for marketing to a young audience?
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- Linked In
- YouTube
- Snap chat
