Search Engine Optimization is an irreplaceable and oldest strategy in digital marketing. It helps startups to get high SERP rankings through various tips and tactics like adding keywords. Almost every business, especially those who have a tight budget, chooses SEO as we can’t deny the fact that there is a huge importance of SEO for startups.
The reason behind optimizing the business website for SEO is that it is totally free and organic. You don’t need to spend a lot on your promotion and can invest that money in your business inventories and other things. Further, it provides growth for the long term and drives a quality audience to your website.
Importance of SEO for startups
- People get to know about your business more
- Startups show up on top of search engine results and eventually increase organic traffic
- It provides a high Return On Investment (ROI)
- Give long-lasting results
- Doesn’t require big budgets
So, if you want to support your startup and other marketing activities, you must focus on SEO. Now, if you want to start with it, we are here to guide you in implementing the best SEO strategy for startups.
1. Know Your Objectives
Only after knowing the goals, we can follow the process of reaching them. So, define your objectives well before doing SEO. For instance, your objective can be just simply increasing website traffic or generating leads etc. According to your goal, you can set the priority while running an SEO campaign.
Knowing and specifying what you have to achieve simplifies the way of aligning SEO practices. Now, here are some streamlined startup goals you may look for:
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Increasing organic traffic
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Lead generation
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Increasing sales
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Want to increase brand awareness
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Boosting reputation
2. Do Extensive Keyword Research
By now you must know one of the importance of SEO for startups is to drive wider traffic. And this is majorly done by adding keywords to your website and its content. Keywords are the most searched words or phrases that help Google to serve the best results. So, it should be a priority to find potential and niche-based keywords.
Know what your competitors are using to target the audience and make use of various online tools to find keywords. Further, try to be specific and relevant with your keywords to deliver useful results to potential customers. For instance, if you own an ice cream business then look for specific keywords to reflect what kind of product you offer.
3. Optimize the website
Focusing on the optimization of websites helps search engines recognise your website elements and their purpose. Consequently, the chances of ranking higher and getting huge web traffic increase. To let Google index your website correctly and to keep the users staying on your website for a long time, optimizing the website properly is a necessity.
Work on website design, loading speed, placement of keywords and creating unique content to add value to visitors’ lives. You can also get help from professionals for website designing for startups. However, keep analyzing if any fixing is required on existing web pages.
4. Create Good Content
Now, it’s time to build unique and valuable content for your targeted audience. Your main goal should not be just adding keywords and creating useless content. Keep the content that people like to read to the end and stay on site more. Keep note, now Google doesn’t promote websites that just do keyword stuffing.
Be regular with your blogs to rank on SERP and publish high-quality niche-based content. Through blogging, solve the most asked query of your potential customers. When more people come to your website and find you valuable, it provides you with the best ROI. Also, Google finds you a well-recognised and trustworthy website and is likely to rank you higher. This is why people talk about the importance of SEO for startups.
5. Build Links
The above were the strategies to do on-site SEO, now building links is off-site SEO. It means other people will put your content through backlinks. Backlinks are helpful to reflect your credibility to your audience. When another reputable site adds a link to your page, it creates a sense of trust. So, boosting your reputation and making you trustworthy is one of the undeniable importance of SEO for startups.
To get backlinks, it is necessary to identify your niche and the other website’s business niche. It is good to have a backlink from sites that are providing products or services similar to your business. Here are reasons why other sites will link your content:
- Original information
- Well-researched data or information
- Useful tips
- Use of pleasing images or videos
- Unique and influential content
6. Social media marketing for Startups
Social media marketing for startups not only helps in building connections with targeted audiences but also improves SEO for startups. Social media platforms increase interaction and let you connect with other businesses in your industry. By posting creative content, you can attract and engage targeted audiences.
Through social media, you can get reviews through comments sections and DMs and generate new leads. You can add links to your website on Facebook, Instagram, Pinterest, Twitter or Linked In. In such a way, you can drive the audience from there to your site. You can also consider the best SEO agency for startups to get your work done.
7. Analyse the Results
By now you must have understood the importance of SEO for startups and have done most of the part in optimizing. To make further changes and to know what’s providing you with the desired results, keep checking the progress. Monitor everything you do whether it’s on-site SEO or off-site SEO. You may use tools like Google Analytics to keep track of results.
Keep tracking your ranking on the SERP, if you move upwards then you are doing great! Be attentive to your traffic, it’s not always about the number of users but quality matters if you want to increase sales. If you have an offline business, know if the local SEO is getting you the targeted audience and the number of visitors from there or not.
While evaluating, keep the goals you have set in your mind. Because what you get by implementing these SEO strategies may not be your goal. In such a case, adjust and align your tactics according to the objectives. Besides, keep an eye on competitors in your industry to know what you can do more to grow your startup.
Conclusion
There is no doubt how necessary it is to know the importance of SEO for startups in today’s digital world. But it will only provide results once you implement it right and be patient. You may run paid ads for startups but SEO is the most chosen marketing strategy as it is cost-effective and provides better ROI. By following this comprehensive guide, you will surely see growth in your business. However, keep yourself updated about Google’s algorithm and SEO latest tactics.
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Set your budget o hire a then startups digital marketing agency, then don’t hesitate to consider us! We are the best SEO agency for startups as we help them to know their goals and set the right SEO strategy for them. It is not wise to just know the importance of SEO for startups and use any random SEO tactics. So, here plays the role of the agency as their expertise assists the startups to know what technique will work best for them. Want to see your startup touching the sky? Contact us now!
Frequently Asked Questions on How to Do SEO for Startups
1. How to do SEO for startups?
- Know your goals
- Create an attractive, easy-to-navigate website
- Find right keywords
- Work on local SEO
- Add links
- Use social media marketing
2. Why do start-ups need SEO?
As a business owner, you need to target potential customers and this can be done by SEO easily and free of cost. At the beginning of a business, you need to make the audience hear about your brand name through search engines. This is why every digital marketing professional talks about the importance of SEO for startups.
3. How can I practice SEO for startups myself?
- Create a user-friendly website
- Find the right and relevant keywords
- Publish original and unique content
- Build backlinks
- Keep tracking the results
- Focus on local SEO
4. What are good SEO keywords for startups?
Long tail keywords are best to drive quality traffic or potential customers. Such keywords’ difficulty level is quite low, so provide the best results. Whereas, short keywords are best to get huge traffic but being specific in keywords helps in increasing conversion rate.
5. What are the benefits of an SEO strategy?
The importance of SEO for startups can’t be neglected as it has several benefits such as it makes the brand discoverable, building trust and reputation and driving web traffic. Companies that implement SEO strategies tend to have better ROI than businesses that are not using them. SEO brands can target the potential audience organically and without spending huge amounts but it requires consistency and patience.
