With time, the entire set of strategies in marketing and advertisement has changed. Looking at this, businesses need to act with time and leave those traditional ways of running any business. So, in one of these, the increase in the mobile world has given them a chance to sky-high their strategies.
Primarily, a very important mobile strategy includes a mobile-friendly website for business. So, if you want to stand out in the competitive world and thrive to be a global leader, you need to adapt mobile-friendly websites.
Talking in numbers, on average people spend 5 hours using smartphones every day. Therefore, mobile phones have become a crucial part of everybody’s lives. Most importantly, this is a big advantage for businesses to boost their sales, awareness, pull traffic, and so on through just a smartphone. So it’s a need for time to know the importance of a mobile-friendly website.
Now, to make you think about this and if you haven’t optimized your website to be mobile-friendly. Then here we have put down the 7 benefits of mobile-friendly websites for any web-based business.
1. Customer Using Smartphones
The very first reason is that your customers are using mobile phones. And, as we all know business is not just about you and your brand, it’s about knowing your customers and their needs. In simpler words, everything a business does should be customer-oriented. Right? Further, by 2023 the number of mobile users will increase to 7.33 billion. Additionally, mobile is responsible for around half of the web traffic across the globe. In other words, 57 percent of web traffic worldwide is generated from smartphones. Therefore, you can find your potential customer by owning a good mobile-friendly website.
Are you giving those users a good experience? Are you taking full advantage of this huge number of users? If not, then considering a mobile-friendly website for the business is a great idea!
2. Boost your Visibility
One of the terrific benefits of mobile-friendly websites is that it makes you visible to more people. Keeping in mind the increased number of mobile users, having a mobile-friendly website for the business will help you to reach a wider audience. And, you are done! That’s how you can boost your visibility.
If you own a friendly website, it is a sign that you can rank better on search engines. And, may you know more organic search results, the more potential customers. Who doesn’t want to rank higher?
3. Amplify the Sales
The selling and buying of goods online have seen a substantial transformation along with the usage of mobile. As a result, owning a mobile-friendly website for business helps market the brand effortlessly with the huge surge of e-commerce.
With this, the percentage of customers interacting with online brands and their goods and services has increased a lot. According to Statista, over 2 billion people were involved in buying goods and services in 2020.
Besides, it is found that consumers’ manner of interaction depends on the device they use. For instance, users seem to buy more via tablets. So the websites friendly for tablets too are more advantageous.
4. Improvement in Google-Ranking
Google has always dominated search engine marketing worldwide since the start of Google’s introduction. To clarify, on Google every day 3.5 billion searches are reported. So, no doubt Google will help the brand to reach its height.
Now, what can you do to rank higher? Here, Search Engine Optimization (SEO) plays its role. In other words, a user-friendly mobile website for businesses compels visitors to check your website further which results in to increase in your website interaction. Also, Getting a high SEO rank will result in a more targeted audience.
Besides, as Google is constantly developing, the recent algorithm suggests that Google favors websites that are mobile responsive. Whereas it doesn’t favor the sites that don’t offer mobile-friendliness. Therefore, this is one of the best benefits of mobile-friendly websites.
5. Enhance your Brand Reputation
Now you are aware that by smartphone-friendly websites you are reaching a wider audience. However, if your site is not good enough then of course that wider audience will affect your business reputation.
Maybe you are offering amazing deals and products but a bad user experience with outdated websites will lead you to no way. After all, why do users recommend you to anyone when they don’t find your website easy to operate? And, no doubt, reviews or recommendations, or user experiences contribute to making a good online reputation! So, focus on making a good mobile-friendly website for business.
6. Eradicate the Slow-Speed Factor
You are not the only one who gets frustrated with slow-speed connectivity! And even Google Page Speed Developers agree with this and according to its set high-speed standard- The content on the top of the page must load within 1 second. Whereas, the rest of the page in less than 2-3 seconds.
The question arises here how to survive with these standards? Slow loading makes users skip and go for other easy-to-operate websites. And of course, no one wants to lose the potent leads. So the solution is to simply own a mobile-friendly website for a business that will assist you in dealing with a shorter attention span of humans.
7. Convenient to Navigate and Contact
Last but not least, the next importance of a mobile-friendly website for the business is that it helps in convenient navigation of the site and simply introduces your company. After all, it takes less time to load as compared to a desktop webpage. Easy to read text and blink loading leaves a good impression on users.
Further, this easiness compels users to interact with your business more. Thus, a mobile-friendly website for business must consist of clickable and easy navigation of contact details. The more convenient it is for customers to reach you, the more likely to create leads for you.
Bottom Line
Summing up the whole article, we can conclude that knowing the importance of a mobile-friendly website is the need of time with the increased number of smartphone users and their interaction with online businesses. After all, mobile-friendly websites are easy to manage, cost-effective, drive traffic, and more. So, it’s high time to develop a mobile-friendly website for business and make it a priority.
Build Your Website At Digital Chaabi
We think these reasons are enough to convince you to go mobile. But, are you still thinking about where to begin? Or do you have a lack of time? Thinking about the cost of developing a mobile-friendly website for business? Then we are here for you! Digital chaabi provides the best website development services in Hisar. To build your website at Digital Chaabi we just need your call and trust. Later you can just sip your coffee and leave it on us! We as the best website developer in Hisar will serve your business or brand to go to the next level.
Frequently Asked Questions (FAQs):
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Why do you need a mobile-friendly website?
The increased number of mobile users has prompted the business to go mobile. By 2023, the number of mobile users will increase to 7.33 billion and it is not just used for scrolling feeds and clicking pictures. According to 2021 data, nearly half of the website traffic comes from mobile users. So, it’s the right time to make its priority and enlist the mobile-friendly website for business in your marketing strategies.
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How important is a mobile website?
There are several important reasons to get started with a mobile website including:
- Due to increased smartphone users, businesses can reach a wider audience.
- Improve brand visibility.
- A good mobile-friendly website presence helps in maintaining a powerful reputation.
- Assist in high google ranking through SEO and its Google algorithm.
- Provide fast page loading and easy navigation to users.
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How to make a website mobile-friendly?
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- Implement a mobile responsive layout or theme or template.
- Focus on making images and CSS light and avoid flash.
- Put more focus on website speed optimization.
- Add readable and decipherable fonts.
- Add the viewport meta tag.
- Eradicate pop-ups.
- Keep testing the website.
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Is mobile-friendly the same as responsive?
Some key differences between mobile-friendly and responsive websites include:
- In responsive websites, the content is changeable according to the needs of users. Whereas, the content is static on a mobile-friendly website.
- Navigation is easy and simple and mobile-friendly. However, responsive websites show compact navigation.
- Responsive websites are reliant on mobile operating systems. Whereas, mobile-friendly is not reliant on the mobile operating system.
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How can you tell if a site is mobile responsive or not?
The responsive site changes its layout based on the browser window and also in the HTML source code of responsive sites there are specific elements like CSS Media. So, if these things are noticeable, then it indicates that the site is responsive.
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How much does it cost to make a mobile-friendly website?
The mobile-friendly website for businesses or brands may vary by a few numbers and depends on many factors such as how you want to be your website to look and what elements you want to add. But, on average, it can cost from $2,500 to $3,500.
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How can I make my website look good?
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- Use a good and subtle background.
- Pick right and readable fonts.
- Use big and compelling images.
- Represent social media on your website.
- Choose the right graphics and videos.
- Optimize it for mobile.
- Add a call to action.
