Celebrity endorsement for brand is one of the impactful marketing strategies for all sizes of businesses. It is very well understood that when people see their idol celebrity promoting a product, it compels them to add the product to their cart list. Isn’t it?
Before going ahead, let’s take a quick look at what endorsement marketing is.
Endorsement Marketing
Endorsement marketing is promoting your brand’s product or services through celebrities and famous personalities. It spreads awareness and helps in building trust between consumers and brands.
Talking about the major benefit of endorsement branding:
- It makes your brand product more substantial and visible.
- Large people start recognizing you and your brand through their favorite celebrity.
- Endorsement marketing influences users to buy the product or service. Thus, increasing leads and sales.
- Increase your brand credibility.
Okay, we got it! The major question that is raised in every business owner’s mind, especially for new brands is- How to get a celebrity endorsement for brands? Or how to do celebrity endorsement in India? So, Digital Chaabi here with a list of tips to help you stay on the cutting edge of endorsement marketing.
1. Know your Target Audience
The very first step will resolve the issue of finding the right celebrity endorsement for brand. But how? The simple thing to do here is to match your follower’s interest with the celebrity you want to endorse.
It is a crucial step as you will not spend bucks on the individual who has more gamers followers when you want to promote a cosmetic brand. Sounds weird right! Therefore, after finding the potential celebrity, make a list of them and start your research.
Know about them, from followers to engagement and everything. Here look at the chart to know the type of celebrities endorsed by brands.
2. Stick to the budget
We know this will make you think a little but nothing can be done without deciding the budget. Determine how much you can spend on celebrity endorsement for brand. And remember, after deciding on, stick to the numbers.
You can google or use a third-party app or you can consider us for a better celebrity endorsement price list within your budget. This will help in avoiding spending over your budget. As it can be unhealthy for your business.
Now adjust your budget with people you have enlisted for celebrity marketing. Immediately cross off the celebrities from the list who don’t come into your budget list.
3. Consider Win to Win Marketing
It’s not all about you and your brand, give reasons to celebrities to endorse your product. Ask yourself why they should promote your product? What benefit can they get?
Firstly, know your brand and product value. In other words, what value you will provide to the celebrity advertising your product. Secondly, you can give away freebies and tell all the benefits of working with you.
As a result, they will use it heartily, and if they like, it will make your brand reach millions of their followers. After all, no celebrity favors your brand until & unless they also get something valuable and beneficial.
4. Think about Micro-influencers
Sometimes micro-influencers can be more effective than celebrity endorsement for brand. The basic reason is that they have more precise followers which are genuinely interested in their niche. They have followers in between 1K to 10K. Plus they are cost-effective, so best option for new brands.
If social media influencers are also getting value from your brand, you can trust them. They will not let any stone unturned in endorsement marketing. So do brainstorming.! Find your best influencers to do product endorsement in India. However, don’t forget to match the demographic of followers with your brand.
Here is an example
A social media influencer on Instagram Nupur Deshmukh (@nupur__deshmukh) is promoting the product of brand- The Pink Foundry. She has 10.5K followers and creates content on fashion and lifestyle.
5. Time to reach out
All set? Done with determining your target audience, celebrity endorsement price list. Most importantly you are ready with the list of a few personalities to do celebrity endorsement for brand. Moving on to the main step is to contact them.
In today’s era, reaching out to your favorite celebrity is not rocket science. You can easily find them on any social media handle and directly message them. The best idea is to mail them. Or if you are contacting micro-influencers, you can contact them on Linked In too.
Do it to grab attention, celebrities will consider your brand based on the details you will provide. Therefore, it must be transparent, clear, not self-centric, and valuable.
Final thoughts
It’s all good to go for celebrity endorsement for brand. Though, do not compromise your brand value to have celebrity endorsement for brand. As it’s all about choosing the right person, otherwise it can be risky for your brand reputation and we don’t want to let that happen to you!
So, do your research and know what brand is carried by your enlisted celebrities. As we always say, when it comes to marketing it’s not always about you. To help you in making all the crucial decisions we are here for you. Count us in!
You reflect the celebrity, celebrity will reflect your brand!
Frequently Asked Questions (FAQs):
-
Why do brands use endorsement marketing?
Businesses choose celebrity endorsement for brands to compel customers to trust them. Consumers start recognizing brand and it boosts sales and loyalty.
-
How much do celebrities charge for brand endorsements?
The charge for celebrity endorsement for brand depends from person to person. It can start from 10 lakh and go up to 5 crores. For example, Akshay Kumar or Deepika Padukone charge approx 2 crore to 5 crores. Whereas, Divya Dutta or Mugdha Godse charge approximately 10 to 20 lakh.
Note- These figures are not fixed, it is tentative data. Presently, charges can be more or less.
-
What are celebrity endorsement examples in India?
Here are the celebrity endorsement examples in India:
- Hrithik Roshan worked in campaigns Mountain Dew, Tata Tigor, Oppo Mobile, and a few others.
- The cricketer Virat Kohli and M.S Dhoni have done endorsements of Pepsi and Titan Sonata respectively.
- Kareena Kapoor product endorsement in India for brands such as Lux, Sony, Airtel, and others.
-
Is celebrity endorsement for brand good or bad?
If it’s done in the right way, then yes it works wonderfully. However, it can be risky for your online reputation, if you don’t consider all the aspects. As celebrities or influencers carry their own brand and later it affects your brand too after you sign them for endorsement branding.
-
Why do brands hire celebrities for endorsements?
Celebrities have tons of followers and brands find celebrities who have their target audience to reach more potential audiences. Therefore, celebrity advertising for products is one of the effective marketing strategies for brands.
-
What is celebrity endorsement in India?
Celebrity endorsement branding is a form of marketing strategy that endorses famous personalities to promote products or services or to create awareness and exposure of the brand.
-
Why is celebrity endorsement for the brand important?
From the consumer perspective, they trust brand when someone whom they admire recommends them. Therefore, when celebrities promote brand, their follower’s trust leads them to buy the product.
So, today is the right time to Plan Your Brand’s Reputation and leverage the benefits of the Digital World.
