If you are struggling to improve your online presence, the Digital Chaabi is here to assist you in hashtag strategy for social media platforms. The hashtags help your business in myriad ways, from reaching the target audience to increasing the visibility of the brand. Reaching a huge audience is not only the goal of any business, delivering the content to the right people must be the main goal. Here the hashtags come into play. In other words, hashtag marketing strategy is a game-changer!
However, there are multiple things to keep in mind before using hashtags, after all, we are here for this only. So let’s take an in-depth look at Hashtag Strategy for Social Media Platforms.
1. Avoid Bombarding Hashtags
Do you know, using over 10 hashtags can reduce your engagement? Surprisingly, yes. Then how many social media hashtags for business work best? The answer is 1-3 hashtags are enough to reach the right audience. However, it also depends on the social media you are using.
Now the task gets difficult here. As you need to find more relevant and best hashtags to make yourself discoverable.
For Twitter and Facebook, 1-2 and 2-3 hashtags are considered ideal respectively. Whereas, 3-5 hashtags are advisable for Instagram, YouTube, LinkedIn posts. Though, LinkedIn doesn’t have any limit of using hashtags, unlike Instagram and YouTube.
On Pinterest, 2-6 hashtags work best to deliver the pin with billions of users. Concluding this first hashtag strategy for social media platforms, using relevant ones will bestow an excellent result as compared to using 10-20 hashtags that make no sense with the content.
Example #redcamellia
Look at the Chanel post with 4 exclusive and brand-related hashtags and get more than 200K+ likes and over 300 comments.
2. Research on Popular Social Media Hashtags for Business
Hashtag marketing strategy is all started with Twitter and prevailing till today. So, let’s know how to find popular or trending hashtags on Twitter first. It has the section of ‘Trend For You’ where you can search for trending hashtags in your niche.
Alternatively, put efforts and analyze other social media platforms to search for the most engaging hashtags. Moreover, there are several tools to find the most popular hashtags on Instagram 2022. Consequently, these tools support hashtag strategy for social media platforms.
Accordingly, you can use them. But wait, what if they are not relevant to your content? It is recommended not to use them. But if they fit in. Then boom! You will be at the top of the feed.
Example #Digitalmarketing
The digital marketing hashtag itself has over 20 M posts. So, if your business is providing service in this industry you can use this hashtag. And guess what? You will be on this hashtag list and people will discover you easily.
However, this is for the broad niche business. So here if your content is based on a specific niche you can use #Socialmediamarketing or #Emailmarketing or #Digitalmarketingagency or others.
3 Come Up with Branded Hashtags
It is not rocket science to create brand hashtags. Your hashtag can be your business name, tagline, or marketing campaign. The main idea behind it includes:
- Set up a substantial online presence and build exclusiveness and credibility.
- Making yourself easily findable.
- Attracting new customers or users.
We hope these benefits are enough to convince you to come up with your branded hashtags. It should be unique and striking. Most importantly, know if someone is not using the same to avoid future troubles.
Example #Ecotools
Eco Tools have put their branded hashtag into their Instagram bio. Using this, businesses can keep track of their posts and can know the outcomes of hashtags.
4. Encourage Customers to Use Your Tag
After you have created your branded Hashtags, it’s time to encourage customers to use them. The two amazing windfalls of this are it helps in finding User-generated content (UGC) as well as getting more exposure. All you have to do in this significant hashtag strategy for social media platforms, ask your customers to use your created hashtags.
You can put your hashtag in your description with a call to action text. Therefore, people can use it and create content for your product or service.
The more people use your branded hashtags, the better exposure and visibility you get. In addition, it works as a recommendation for other users. Therefore, it also helps in building a reputation.
Example #DoUsAFlavour
Here is an example of the campaign hashtags by Lay’S. It had created #DoUsAFlavour to encourage its fans and let them vote for their favorite flavor. Another example is #GoProAwards by GoPro to encourage customers to post their content with this hashtag.
5 Check out the influencers Hashtags
We all know, influencers are a great way to connect with more customers and reach a large audience. How is this helpful in hashtag marketing strategy? We can’t deny the fact, the hashtags used by influencers are effective. So, researching those hashtags and adding relevant ones into your hashtag list is a no-brainer.
However, if your business is working with influencers, make sure they are using your created tags in their posts. As a result, potent customers can find you effortlessly. This hashtag strategy for social media platforms helps in finding new customers.
Example #travel
Here is a list of #travel with several posts within them. Just like this, you can enter any keyword on the search bar and multiple hashtags will display. Most of them are used by influencers. This way you will be pro at hashtag strategy for social media platforms.
Final word
Each hashtag strategy for social media platforms is worth implementing in your hashtag marketing strategy for the betterment of your brand.
By using social media hashtags for business, your engagement, reach, and the number of target audiences increase. However, while considering hashtag strategy for social media platforms, it is crucial to know what kind of hashtags suit the product or service best. Additionally, do not ever compromise your brand image just to reach a crowd that doesn’t provide any assets to your business.
Frequently Asked Questions(FAQ):
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How to find the best hashtags for social media?
- The best one is to create your branded hashtag for social media.
- Check out influencers’ posts and their hashtags.
- Use third-party tools
- Know your niche and use short, relevant, and unique hashtags.
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How to use hashtags on Instagram?
You can add hashtags to your Instagram story, post, or reels. It’s a very simple task, you just have to type a pound sign with the word or phrase you want to add. Meanwhile, many other hashtags with their times of number they are used will display on the right side. You can pick any out of them by just tapping. Or create your own.
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How to use hashtags on LinkedIn?
If you want to share an update with trending hashtags. Just type the pound sign and the keyword you want to generate. Alternatively, you can tap on the pound sign given at the bottom of the share page and type the word or phrase you want to add.
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How many hashtags should I use?
Around 3-5 hashtags will provide the best result for your brand or business. Though, the number of hashtags limit differs from the social media apps you are using. For instance, on Instagram, you can add 30 hashtags per post or reel.
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How to use hashtags on Twitter?
Type pound sign or ‘#’ and type the desired word or phrase you want to add to your tweet. Also, you can pick out any trending hashtag from the ‘Trend For You’ section.
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Is it better to use a lot of hashtags on Instagram?
No, 3-5 tags can give decent results and hence work great for hashtag strategy for social media platforms. Although, you can use as many but remember less relevant hashtags work best as compared to a lot of irrelevant hashtags.
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How to use hashtags on Facebook?
Just like Instagram and other social media apps, type ‘#’ followed by keywords. Now add this to your post. Thereon, your post will be visible to the users who don’t even follow you if they search for the topic or hashtag you have added.
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How to use hashtags on YouTube?
In a YouTube video, you have the option to add hashtags within the video or in the title or description. You can add YouTube hashtags according to the topic or niche of your video content. This helps to increase views.
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How to use hashtags on Pinterest?
To use hashtag strategy for social media platforms, just type ‘#’ and add relevant keywords or key phrases. You can add a hashtag in your profile name and bio, board names and their description, pin titles, and pin descriptions. Also in image files names. This improves the reach of your pins.
