Running a bathroom and sanitaryware business and not focusing on SEO strategy for bathroom companies will not give expected web traffic. So if you want to grow your business and increase your sales through organic and inexpensive ways, then you are at the right place!
We will guide you on how you can drive quality customers to your website through SEO. And eventually, you can increase your customer base. It’s not limited to adding keywords but also creating a user-friendly website, delivering quality content and more.
There is no doubt, SEO helps several businesses to reach a whole new level and you can be one of them. You already know, working as a bathroom fitter or running a bathroom business is a competitive marketplace.
So, implementing SEO for a sanitary business website is a must in today’s digital world. Now, no more struggle to stand out among your competitors as we are here to tell you the best SEO strategy for Bathroom Companies!
1. Website Performance
The first thing comes to mind after hearing SEO for sanitaryware website is adding several keywords. But, as we mentioned above it is not limited to this only, various strategies improve SEO and now even Google has started giving priority to website performance. There is no point in having all targeted keywords on a poor website.
Check if all the web pages are running smoothly or not. If any page shows an error then fix it as soon as possible because it can affect your image as well as your ranking. Websites that load in a blink and have amazing speed have more potential to impress Google.
Most importantly, to heighten the SEO strategy for bathroom companies, create a mobile-friendly website to pull a wider audience. For this, don’t hesitate to hire a professional for website designing for Sanitaryware business.
2. Finding Potential Keywords
It’s impossible to run a successful SEO campaign without adding target keywords. Choose the right keywords for your company to get more and more organic traffic from Google. Use Google Keyword Planner or any other tool to search for the right and targeted keywords. Simply add those on your website or blogs in a natural way, don’t make it look like you are adding them forcefully.
Google doesn’t promote websites that only aim to drive traffic without providing valuable content. Check the website of competitors to know what keywords they are using to drive potential customers. Most importantly, make sure to look for long-tail keywords if your goal is to increase your customer base or to get quality traffic.
3. Creating Useful Content
Now comes the most important strategy of digital marketing for sanitaryware business- Content marketing. Create unique and engaging content around the keywords you have researched. Do regular blogging to let people know about your usefulness in their life. Also, it helps Google to rank you better as per your quality content.
Write about home remodelling, the importance of bathroom maintenance, trending renovating bathroom ideas and more. Give reasons to people why they should choose you over other companies. After all, content writers or experts can provide the best bathroom marketing ideas through blogs. This is a game-changing SEO strategy for bathroom companies to ace Google ranking.
4. UX & UI
The marketing strategy for sanitary ware or bathroom websites is not only to increase organic traffic but to convert that traffic into clients. This can be done through UX, an acronym for User Experience and UI, an acronym for User Interface. Focus on improving user experience by tracking what they are mostly doing on your website.
Users’ interaction tells a lot about your service as well as the website. So, the motive for optimizing this SEO strategy for bathroom companies is to increase the conversion rate. This is not an easy task as it covers all the tiny details of the website and product or service you are providing.
Every visual, product and service that the user comes into contact with must be easily accessible. UX understands the needs of users and focuses on delivering a good experience. Whereas, UI mainly concerns visuals, artistic value and user interface.
5. Building Link
How to direct people that you are worth trusting? One such way is getting backlinks. If you have great reach and good content, many reputed websites will surely add your link. Make sure to get links from websites that have a similar business niche and have a good reputation in the market.
When Google crawls and finds your website link in others websites, it adds credibility and the probability of ranking better increases. Also, it drives quality traffic on your website and consequently improves the conversion rate.
6. Optimize for Local SEO
People who are searching for bathroom fitters or companies prefer to search in their local area. So, ranking on local searches can be quite difficult but if you get successful to do so then you will surely increase your client base. To improve local SEO, you can include local search keywords in your website or blogs.
For instance, use keywords like ‘best bathroom fittings near me’ or ‘best bathroom fitting company in Delhi’. This will make your business easily discoverable. Further, create a profile on Google My Business to boost credibility and let users know about you like to address and contact details. So, this SEO strategy for bathroom companies is a must to list in your digital marketing ideas for sanitaryware.
7. Use Social Media
Social media is great to connect and attract the audience towards your service. Posting interesting and engaging content develops a strong relationship between the brand and clients. So, focusing on social media promotions for sanitaryware businesses improves the brand identity and reputation.
Moreover, the website content can also be promoted through social media platforms like Facebook, Instagram, Twitter and more. Adding a link to your website to the relevant post can drive traffic to site content. Thus, increasing the quality of web traffic and conversion rates. Also, you can get genuine feedback on social media and make changes in your SEO strategy for bathroom companies according to them.
Bottom Line
So these were all SEO strategy for bathroom companies that will help in achieving your set goals and give long-term results. SEO for sanitary ware website not only drive traffic on search engines but also guide in building user-friendly websites. Keep the website functional, appealing, easy to navigate, and simple design and keep the content of high quality.
If you find it difficult to keep up with fluctuating SEO and Google algorithms then you can look for the best SEO agency for bathroom companies. Digital Chaabi has a specialised team for every digital marketing for sanitaryware business.
We understand today’s website needs and work according to them like building a mobile-friendly website and maintaining high performance. We not only provide service for SEO strategy for bathroom companies, but we also have an expert team to run PPC ads for bathrooms and social media campaigns. Contact us now!
Frequently Asked Questions on an SEO Strategy for Bathroom Companies
1. Why do we need SEO for bathroom companies?
Companies that do not implement SEO strategy may not achieve as much as companies that strictly implement SEO strategies. SEO is irreplaceable when it comes to getting good ROI and driving quality traffic to the site by ranking you higher on search engines. Therefore, it is need of an hour to have a strong SEO strategy to increase the reach and conversion rates.
2. How to promote the bathroom or sanitary ware business?
- Create an appealing website
- Own a mobile-friendly website
- Write unique and valuable content
- Add images and videos
- Use social media platforms
- Run Google Ads
- Post clients’ testimonials
3. How to do SEO for sanitary business website?
- Optimize the website
- Check the loading speed and user-friendliness
- Research potential keywords
- Create useful content
- Update profile on GMB
- Promote content on social media platforms
4. How to do social media promotions for sanitaryware business?
Create accounts on social media platforms that are used by most of your audience like Facebook, Instagram and Twitter. Post helpful and interactive content regularly to increase engagement. Through social media promote your site content by adding links to the relevant posts. In such a way, you can drive a quality audience to the website.
5. What are SEO strategy for bathroom companies?
- Optimize the website title, meta descriptions, headings and URL
- Own a mobile-friendly website
- Do extensive research for keywords
- Add keywords to your blogs and website
- Build backlinks
- Optimize the website for local SEO
