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The Effective SEO Strategy for Online Furniture Business | Implement Today

SEO Strategy for Online Furniture Business

We all know how far technology has come, online businesses have a great hold over the market. Brands use technologies like AR to provide the best user experience to willing buyers by letting them check how the product will look in their homes in reality. And, you are still struggling to rank higher on search engines? Then you must read this article because here we will guide you on how to work on SEO strategy for online furniture business. 

There is no point in how many good and unique products you showcase on your website until you have no audience to see them. So, you need to work harder on your search engine optimization strategies. Then after you can think of more digital marketing strategies for the furniture business. Optimising the website for SEO is not rocket science, if you put required time and effort you will surely see a significant boost in website traffic. 

Primarily, you just have to make sure that you are providing the best user experience as Google ranks only those who have relevant things to offer. Now without further delay, let’s dig deeper into what are SEO strategy for online furniture business!

1. Optimize your Website 

Website is the foremost thing where whole SEO relies on. Creating a website is not enough, you have to maintain it in a way that provides a smooth user experience. There are various tips to let Google know your website’s credibility and worthiness. 

Seo for furniture business

Have a good amount of web pages that contain relevant information. Websites that have more web pages are likely to rank higher than websites which have only a few web pages. Another thing you can do is make the website mobile-friendly as most searches come from mobile, so list it down in your SEO strategy for online furniture business.

Further, ensure from time to time that all the pages do not have any errors, if yes then fix it soon. Also, focus on loading speed as users don’t have much patience level. Keep the design, theme, and colours according to the offline store (if you have one). If you face any trouble in website designing, don’t hesitate to look for the best website designing agency for furniture business.

2. Look for Potential Keywords

Your keywords should resonate with your business niche and the audience you are looking for. Take your time to research the best keywords for you, either short or tail but they should be relevant. Keywords are the only thing that guides Google to show the best results to users. 

SEO strategy for online furniture business

However, long tail keywords are more likely to drive the quality audience as you do just not want the traffic but customers too. In the initial stage, use seed keywords to pull traffic and simultaneously try long tail keywords.

For instance, customers looking for wooden furniture will search ‘best teak wood furniture online’. Similarly, if you specifically have a business in office furniture then look for office furniture keywords. The more specific you will be in your keywords, the more you will strengthen your SEO strategy for online furniture business.

Various online tools help in finding the right furniture SEO keywords for small businesses. Google Ads Keyword Planner, Answer the Public, Ahrefs and many other tools can be used to research and generate potential keywords.

3. Create Engaging Content

Content is the only thing that can make your brand worthy to visit, otherwise, your website is just vain. There is no point in owning a website for the sake of having an online presence. Create good content in it, and run blogs to provide relevant information to users so that they will like you to visit again and again. 

Write content around your products, their descriptions and specific quality. This way it can help you to have content on your page as well as a brand promotion will be done. Blogging is considered a great SEO strategy for online furniture business as it helps in ranking faster on search engines. 

SEO strategy for online furniture business

Add relevant keywords in your website content and blogs to target the audience. For example, if you write about wooden chairs then add keywords like ‘best wooden furniture brand’ or like. Your motive should also be to solve the most asked queries to build trust. 

4. Use Local SEO

Now if you own an offline store too then this SEO strategy for furniture business is for them. By local SEO, you will speed up your local customer base. For this, build a profile on Google My Business to let people know about your business easily. 

SEO strategy for online furniture business

Add your updated address, contact number and other information. Also, upload images and videos of your stores and products to become a trustworthy brand. On such online directories, you can have feedback and reviews from customers that adds credibility to your furniture business. 

Another organic way is to use local furniture SEO keywords to target potential customers. Use keywords like ‘best wooden furniture near me’ or ‘wooden furniture shop in Delhi’. People who search by such keywords will be able to discover you.

5. Be active on Social Media

The next strategy in digital marketing for furniture business is social media marketing for furniture business. In today’s time, it is difficult to become a popular brand if you are not on social media pages. Through this tactic, you can indirectly improve your SEO. 

SEO strategy for online furniture business

Post engaging and unique content on your Facebook or Instagram and Pinterest pages. It will increase interaction and engagement with your brand and also make you credible. By posting on social media, you can take your audience to your website by adding links to your e-commerce website.

For customers, it’s become easy to differentiate between brands by seeing content, reviews and more. Besides, upload videos on YouTube too, as it will drive more traffic to your website if they find your products interesting. That’s how it is a powerful SEO strategy for online furniture business. If you find social media marketing a difficult task then you may look for an SEO agency for furniture business.


So that’s all for SEO strategy for online furniture business, following all this will surely make your website grow. And ultimately lead you to the top of the search engine pages. Just keep sharing fresh, informative and engaging content and make your website effective and trustworthy. Further, keep tracking the results to know what strategy is working for your furniture business and what’s not.

Consider Us

We understand that it’s not easy to carry out every task by yourself, in some SEO strategy for online furniture business you might need some help. So here we are! Consider us as your SEO agency for furniture business, we are a team of experts in providing the best SEO service for furniture website. Digital Chaabi focuses on enhancing ROI through on-page, and off-page SEO, website audit, link building and more. 

Frequently Asked Questions on an SEO strategy for online furniture business

1. How can I increase my furniture sales online?

  • Create an attractive website
  • Share valuable and unique content
  • Optimize the website for SEO
  • Update your profile on GMB
  • Use social media platforms
  • Run Google Ads for furniture websites

2. How do I grow my furniture business through SEO?

Here is some SEO strategy for online furniture business to follow:

  • Optimize the website speed
  • Post regular content on the website
  • Use local SEO
  • Find potential keywords and include them on your website
  • Add keywords in the title, URL, meta description and blogs
  • Use social media platforms 

3. How to promote the furniture business on social media?

  • Post creative content 
  • Use stories, reels or live features
  • Use Pinterest to drive the audience to the website
  • Collaborate with influencers 
  • Respond to reviews and replies

4. How to find furniture SEO keywords?

Various tools provide a great list of potential keywords for every kind of business. To find furniture SEO keywords you can use Google Keyword Planner, Ahrefs, Answer the Public, Semrush, etc.


5. How to do SEO for a furniture business? 

  • Make sure any web page doesn’t have an error
  • Check the website speed to rank higher
  • Optimize website title, meta descriptions, URL
  • Create useful and informative content
  • Add links
  • Use local SEO 

Client Speak

“The annual SEO report definitely shows great improvement. Looking forward to expanding the plan and more services. “

Manager - Marketing & PR | Sanjeev Singh