It is confirmed that the Google page experience desktop update rolled out by Google itself. The Google page experience update 2022 for desktop started rolling out on 22 February and it ended on 3 March. Cleary, it took two and a half months to complete, and now you can fully analyze the impact of it on your website search ranking.
Earlier, Google launched a mobile version page experience update last year. And now, Google page experience update 2022 for desktop has come with almost the same page experience signals as launched on mobile. Further, let’s take a quick look at what factors are included in the Google page experience desktop update.
According to Google, all the page experience criteria are the same as those signals that are included in mobile, except mobile-friendliness. In other words, all three Core Web Vitals metrics – LCP, CLS, and FID are included in the Google page experience algo update. Additionally, HTTPS security and the absence of intrusive interstitials are other two factors that are the same in desktop page experience. Look at the above chart for a better understanding.
After the complete launch of the Google Page Experience Desktop Update, users may notice positive or negative shifts in their desktop search ranking. However, Google has mentioned that it does not lead to drastic changes. It says, “This update is to bring out web pages that offer good user experiences. As page experience is one of the factors our system takes into account.”
Now, keep it aside whether desktop rollout delivers drastic change or not. But some may encounter shifts and impacts of it on their sites. Therefore, you need to check upon it. But, how to determine the page experience after the update? For this, Google’s tools are there to analyze your page experience on the desktop version of a website.
With the Google page experience desktop update, Google added a new desktop section in the page experience report in Google Search Console. This will assist the website owner in analyzing all the desktop version page experience criteria.
Through the desktop section in Search Console’s page experience, you can examine the report of how your desktop URLs are working for you. For this, you need to visit Google Search Console. Then under the experience tab, click on the link that reads ‘Page Experience’. For instance, look at the report below. This is what your report is going to look like.
So, how will this new page experience report update help websites owners to do better? In simpler words, how does it contribute to improving overall performance?
Note: In case, the report shows pages in red or yellow, then your website is negatively impacted or has a poor page experience after the Google page experience desktop update. It indicates you need to reconsider the Google page experience desktop update factors. For this, stay tuned with the article.
Let’s once again recall the Google page experience update 2022 ranking factors for desktop.
As you can see, all the page experience signals are the same as google page experience algo update for mobile. However, mobile-friendliness does not apply to desktops.
Moving on with our aim to make your website meet the ranking components of Google page experience desktop update. Accordingly, you can improve and have a good page experience score in Google search. Here are the points to remember while optimizing your page experience:
If you pass in satisfying all the Google page experience desktop update criteria, then you are all set to have a great score. But, keep analyzing and look for the improvements you need further to make it more competitive.
Optimization according to Google page experience desktop update and keeping the factors that make your site have a good score is a need of the hour. This way, you can build better websites, rank better, and remain competitive. However, the changes are not drastic as stated by Google but if there is room for adjustments in your website then this Digital Chaabi blog will surely help you.
The signals that determine the user experience or interaction with the web pages or website is known as page experience. These signals include Core Web Vitals, HTTPS security, and no intrusive interstitials. Moreover, having a good page experience score is important in search ranking or visibility in search if several pages deliver the same kind of relevance.
The latest update by Google came on 3 March 2022 through a tweet. The update is that the long-awaited Google page experience for desktop has rolled out completely which started on 22nd February and ended on 3rd March.
March 4th Google search ranking algorithm update looked big but it was not confirmed by Google. Did you check stats from this past Friday? https://t.co/HxBBhjjsNK pic.twitter.com/y8rn663WFL
— Barry Schwartz (@rustybrick) March 6, 2022
There is no wonder about your website if you see some changes in your website ranking as Google is always in a constant state of change. To keep the search results useful Google updates its search engine algorithm approximately 500 to 600 times every year. In other words, on average changes in algorithms occur once or twice a day. However, it may do changes once a day or update several things together.
It may vary as a website’s popularity, crawl ability, and other factors contribute to determining the time to update. But on average Google may take in-between 4 days or 4 weeks to index or crawl the website. Though, some data shows it can even update in less than 4 days or in a day too.
If you need help in Increasing the page experience of your Website, You can definitely reach out to one of the best SEO Consultant at Digital Chaabi.
